PORTFOLIO
La 82 Company
Social Media Copywriter and Community Manager
La82Company is a local music label founded by a passionate music producer on San Andrés Island, Colombia.
I contributed to this project by creating 6 peaces of content per week: 4 stories and 2 posts. I was in charge of creating social media copy, developing content strategies, and scheduling posts to maximize audience engagement. Likewise, I also managed and interacted with the online community, ensuring consistent communication and fostering connections with all followers.
VNV Marketing Studio
SEO Copywriter for Social Media and Blog (WordPress)
VNV Marketing Studio is a marketing agency based in Miami, FL. Here, I was in charge of 7 business brands and had to create 31 pieces of content per week: 17 articles for online blogs, 7 videos/reels, and 7 carousels for Instagram. Besides, when needed I had to create scripts for Google Ads campaigns of every brand.
This was made for both the agency and its clients. My role also involved humanizing AI-generated content, writing tailored AI prompts, and managing content uploads via WordPress. I learned how to write commercial and informative texts focused on keywords and calls for action.
Services
Blog & SEO Writing
- Writing commercial and informative blog posts optimized for SEO.
- Humanizing AI-generated content to make it engaging and natural.
- Keyword research and strategic placement.
- Writing compelling meta descriptions and headlines.
- Uploading and formatting content on WordPress.
Social Media Content
- Writing engaging captions for Instagram posts, carousels, and reels.
- Scriptwriting for short-form video content (Reels, TikToks, YouTube Shorts).
- Adapting blog content into social media-friendly formats.
Ad Copywriting
- Writing persuasive scripts for Google Ads.
- Creating compelling Facebook, Instagram, and LinkedIn ad copy.
Website Copywriting
- Writing landing pages optimized for conversions.
- Crafting service or product descriptions with strong calls to action.
- Optimizing existing website content for clarity, engagement, and SEO.
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